
Rodrigo Bessa is Salesforce's Country Manager in Brazil, leading the company's expansion and growth in the country. With over 20 years of experience in the technology and services sector, Bessa took up this position in August 2025, bringing a track record of success in leadership positions at renowned companies.
Before joining Salesforce in May 2025, where he initially served as a sales leader in the financial services sector, Bessa held senior positions at companies such as Amazon Web Services (AWS) and IBM. During his career, he led sales and business development teams in strategic markets, including Brazil, Eastern Europe, and Asia. Under his leadership, Salesforce has achieved significant results, expanding its presence and strengthening its partnerships with large corporate accounts, startups, and digitally native companies.
Rodrigo holds a degree in Economics from the Pontifical Catholic University of São Paulo and has specializations from MIT Professional Education and Harvard Business School Executive Education.
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