With over 20 years of experience in the business field, Paula specializes in people development, implementation of distribution channels, evaluation of new business models, and expansion opportunities. The executive has solid experience in P&L management, cost control, and the creation and monitoring of key performance indicators (KPIs), ensuring process optimization and maximization of results. Her experience includes working for companies such as Metropolitan Life, Itaú, and Prudential do Brasil. She also actively participates in the Women Entrepreneurs Committee.
At Youse, the executive will be responsible for the company's vertical focused on the B2B2C channel and aims to strengthen strategic partnerships with brokers and companies from various segments.



































































































