
Joyce Barbosa is a Business Director at MetLife, with over 20 years of experience in the insurance market. Specializing in Affinity, Bancassurance, and Individual Life, she leads strategic initiatives focused on innovative insurance distribution, commercial campaigns, and operational profitability. Throughout her career, she has accumulated solid experience in strategic account management, business development, and complex consultative sales.
Having worked for companies such as AIG and Banco Panamericano, Joyce has built a career marked by leadership, commercial planning, contract management, and market trend analysis. She is recognized for her ability to create practical solutions that add value to businesses, fostering collaborative, dynamic, and inclusive environments. With a degree in advertising and corporate communications from Anhembi Morumbi University, she holds an MBA in Business Management from FIA/USP, as well as several extension courses in Human Resources, sales, and market development.