Communication as an Instrument for Increasing Insurance Value

In a market where insurance is often perceived as a commodity, effective communication is key to demonstrating its true value. With the rise of Artificial Intelligence, insurers gain an arsenal of new tools to connect with customers in a more human and relevant way. This panel explores how AI, through chatbots, virtual assistants, and hyper-personalized communication, can transform the perception of insurance. A conversation about how intelligent communication not only optimizes service but also educates the consumer, strengthens trust, and broadens the perceived value of insurance, making it an essential pillar in people's lives.