The modern consumer demands simplicity, speed, and convenience, and insurance is no exception. This panel explores the rise of "convenience selling," a distribution model that brings insurance to the customer at the exact moment of their need. Strategies and technologies enabling this revolution will be discussed, such as the use of Artificial Intelligence to anticipate needs and personalize offers, sales through apps, and the power of embedded insurance. A conversation about how convenience, driven by AI, is becoming the main driver of sales and redefining the customer experience in the digital age.
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