Artificial Intelligence (AI) is emerging as a powerful ally to enhance the role of the insurance broker. This panel explores how insurance companies are helping brokers use AI to automate repetitive tasks, generate valuable insights, and free up more time for brokers to focus on relationship building, specialized consulting, and empathetic service, ensuring the humanization of the profession. Tools and strategies will be presented that, with the support of insurance companies, allow for synergy between technology and the human touch, creating a new, more efficient, intelligent, and, paradoxically, more human brokerage model.
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