Identifying and exploring new market niches is fundamental to the growth and relevance of the insurance market. This panel explores how technology is key to unlocking and meeting these new demands, from cyber and climate risks to the needs of a constantly transforming economy. Strategies for developing innovative and personalized products, the use of predictive analytics and IoT for risk management, and how these technological solutions are making insurance more relevant and accessible, significantly expanding the reach and penetration of insurance in Brazil, will be discussed.
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