The insurance market is transcending the traditional concept of a policy, with assistance services becoming key players in the customer's perception of value. While auto insurance is a major testing ground for this transformation, the revolution is expanding to various other sectors. From home assistance with on-demand repair services to telemedicine for pets and comprehensive travel support, this new layer of services is "turbocharging" insurance. This panel explores how this evolution makes the product more tangible and relevant in everyday life, driving the growth of the insured base and strengthening customer loyalty in Brazil.
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