Embedded insurance is already a reality in the market, but at the same time it has enormous growth potential, integrating protection directly into the purchase journey of other products and services. This panel explores the potential of embedded insurance to expand insurance penetration, simplify the customer experience, and create new revenue streams for insurers and partners. Success stories, partnership models, regulatory challenges, and the technologies that enable this modality will be discussed, promising to make insurance more convenient, relevant, and accessible for the modern consumer, significantly contributing to the expansion of the insurance market.
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