In a technology-driven insurance market, Customer Experience (CX) emerges as the key competitive differentiator. This panel explores how to go beyond the basics to truly delight and engage the customer at every point in the insurance journey. Strategies, tools, and metrics will be presented to create a memorable experience, from quotation to after-sales and claims. The discussion addresses how personalization, proactivity, and empathy, enabled by advanced technological solutions, transform customers into true brand advocates, consolidating the value of insurance in the digital age.
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