Bancassurance continues to be a powerful strategy for expanding the penetration and distribution of protection products. This panel explores the trends, challenges, and opportunities of Bancassurance in the digital age, focusing on how this synergy contributes to expanding protection in Brazilian society. It will address synergies between banks and insurance companies, the use of data to personalize offers, and the optimization of sales channels, aiming to create a fluid and convenient customer experience in the insurance market.
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